Rebranded the Penguin Shoe-Care line, elevating the visual appeal of the packaging and branding. 

Revitalizing a product line that appears and feels outdated.

Upon assessing the challenges at hand, I examined previous packaging iterations, current design trends, and similar brands to formulate an approach. Research over several hours revealed crucial insights that guided my ultimate direction. Key factors under consideration included the color scheme and brand identity. The implementation of a refined color scheme significantly enhanced the brand and identity and redesigning the logo. 

Improved brand sales. 

• Brand + Identity Design

• Packaging