Rebranded the Athena Foot-Care line, tailored for the modern-day woman, infusing a renewed essence into a product aimed at enhancing comfort for the everyday professional. This initiative involves elevating the visual appeal of the packaging and meticulously redesigning the product's form to seamlessly complement fashionable footwear choices.

Revitalizing a product that appears and feels outdated.

Upon assessing the challenges at hand, I examined previous packaging iterations, current design trends, and similar brands to formulate an approach. Research over several hours revealed crucial insights that guided my ultimate direction. Key factors under consideration included the color scheme, packaging functionality, and product design. The implementation of a refined color scheme significantly enhanced the brand and identity. Restructuring the packaging not only minimized product waste but also ensured a more secure packaging solution. Furthermore, product reshaping enhance the overall comfort, making it suitable for placement in any footwear.

Improved brand sales and reduced product waste. 

• Brand + Identity Design

• Packaging