To tell the compelling stories of the Ironman and Rock'n'Roll Marathon Series, whether it involves reinforcing the Ironman brand promise of 'Anything Is Possible' or upholding the Rock'n'Roll commitment to 'Bringing the Fun to the Run,' I assumed the responsibility of crafting high-quality designs for various consumer touchpoints. This includes the development of new event logos, race signage, social and email campaigns, as well as engaging T-shirt designs, all designed to enhance the stature of both brands.

Crafting distinctive assets for each race location while adhering to the brand's identity within stringent deadlines. This entails the design of multiple assets tailored specifically for a single race location.

Drawing inspiration from the unique characteristics of each race location as a gesture of homage, and gathering feedback from loyal followers and racers of the brands, we strategically made creative decisions to enhance the quality of designs for diverse consumer touch-points and elevate the overall race experience.

Runners have exhibited their affection and endorsement for creative assets across various social media platforms. The surge in race attendance has served as a catalyst, inspiring runners to enroll in upcoming events.