Herman Survivors, a private label associated with Walmart, sought to diversify its product line by introducing a range of new offerings. The objective was to create packaging that embodied the brand, employing a minimalist approach to highlight the brand of the shoe care products. This straightforward yet impactful design is currently showcased on the shelves at Walmart.

Developing a product line with minimal brand assets to optimize its overall identity. The assets available for incorporation include the logo, brand colors, typography, and a shoebox, serving as sources of inspiration.

Following a comprehensive evaluation of the challenges at hand, the chosen approach was to maintain simplicity. 

Created the Herman Survivors shoe care product line which currently can be found on the shelves at Walmart.

• Packaging